Jeonbuk, the center of regional economy and the area that soars above.

The institute’s symbol embodies Jeonbuk’s first letter “J” and the letter “b” from “Business.” At the same time, it symbolizes the land of Korea.
The image that soars to the sky signifies the institute’s dynamic effort to contribute to Jeonbuk’s competitive power and regional economic development.

The colors red and yellow symbolize Jeonbuk’s unique traditional culture and taste, respectively, while the color blue indicates the region’s prospects.
Finally, the color green stands for Saemangeum, which will be at the frontier of Jeonbuk’s environment-friendly green industries.